Privacy Policy

Last Updated: March 25, 2026

WE COLLECT INFORMATION ABOUT YOU IN ORDER TO IMPROVE YOUR EXPERIENCE WITH CASELES

To help us serve you more relevant content, we capture information about you in order to improve your experience with Caseles. This notice is to inform you about how we collect and protect any personal information you provide to us and how you can control what personal information we collect from you and what we do with it. It sets out how we intend to use your information, who we will share it with and what rights you have about use of your information.

This notice applies, however, you provide personal information to us, whether you go online to our websites, purchase our products within Caseles.com, or third party websites, for example, amazon.com, contact us or engage via social media, enter competitions, or whether you telephone, email, write to or text us.

WHAT PERSONAL DATA ARE WE COLLECTING?

We may collect the following information about you:

  • Your name, age/date of birth, gender and other relevant demographic information;

  • Your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and email address;

  • Information about the device you use to browse our websites including the IP address and device type;

  • Your communication and marketing preferences;

  • Your interests, preferences, feedback, competition and survey responses;

  • Your social media handles;

  • Purchases and orders made by you;

  • Your online browsing activities on our website including which items you store in your shopping cart;

  • Your location;

  • Your correspondence and communications with us;

  • Other publicly available personal data, including any which you have shared via a public platform (such as Instagram, YouTube, Twitter or public Facebook page).

This list is not exhaustive and in specific instances, we may need to collect additional data for the purposes set out in this Notice. Some personal data is collected directly, for example when you set up an account on our website or contact us via email or social media. Other personal data is collected indirectly, for example when you browse our websites or engage in online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources. We may anonymize and aggregate personal data for insight and research but this will not identify anyone.

Our website should not be used by children and we do not knowingly collect data relating to children.

HOW WE ARE USING YOUR DATA
General

Caseles (and trusted partners acting on our behalf) use your personal data:

  • To provide goods and services to you;

  • To make a tailored website available to you;

  • For legal accounting requirements;

  • For analysis, insight and research purposes - to better understand your needs and ensure we are giving most relevant content, optimize our website for best user experience;

  • To identify and contact competition winners;

  • To enable us to manage customer service interactions with you;

  • To manage any account(s) you hold with us;

  • To verify your identity;

  • For fraud prevention, detection and related purposes;

  • With your consent, to contact you about promotional offers, products and services which we think you may be interested in;

  • To show you promotional communications through online media as you browse the web;

  • Where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you.

Marketing and Promotional communications

To ensure you are kept up to date with the Caseles experience, we use personal data for marketing purposes and we may send you texts and/or emails to update you on the latest offers and events. We may also show you online media communications through external social media platforms such as Facebook and Instagram and external digital advertisers such as Google.

You have the right to opt out of receiving promotional communications at any time, by:

  1. Informing us that you want to change your marketing preferences by contacting our customer support at support@caseles.com;

  2. By clicking an “unsubscribe” link in any email that you have received from us;

  3. By post to: Room 307, Building A, 3rd Floor, Tianji Building, Tianan Cyber Park, No. 8 Road, Shatou Street, Futian District, Shenzhen, Guangdong 518000, China.

Text marketing (if applicable)

With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.

Personalisation and Automated Decision Making

If you visit our website, you may receive personalized advertisements whilst browsing websites of other companies. These advertisements are provided by us via external market leading specialist providers using techniques such as pixels, web beacons, ad tags, mobile identifiers and ‘cookies’ placed on your computer or other devices.

We may collect data directly from you, as well as analyse your browsing and purchasing behavior online. The results of this analysis allow us to ensure that we contact you with information on products and offers that are tailored to you. You have the right to opt out of any automated processing, including profiling, at any time by contacting our customer support team at support@caseles.com.

COOKIES

Our websites use cookies to capture information. This includes information about browsing and purchasing behavior by people who access our websites. Detailed information is set out in our Cookie Policy.

SHARING DATA WITH THIRD PARTIES
Our service providers and suppliers

In order to make certain services available to you, we have partnered with certain trusted third parties including logistics and marketing service providers. We only allow our service providers to handle your personal information when they have confirmed that they apply appropriate data protection and security controls.

Other third parties

We may also share your data with other companies within our group, professional advisers, credit reference agencies, and governmental bodies or law enforcement agencies where we are required to do so to comply with our legal obligations.

LEGAL BASIS FOR USING DATA

We collect and use customers’ personal data as necessary to perform our contract with you, for the pursuit of our legitimate interests (such as selling and promoting our goods), or for complying with our legal obligations. You have the right to withdraw consent at any time.

HOW WE PROTECT YOUR DATA

Caseles is committed to keeping your personal data safe and secure. Our security measures include encryption of data, regular cyber security assessments, and security controls which protect our IT systems infrastructure from unauthorized access.

HOW LONG WE KEEP YOUR DATA

We will not retain your data for longer than necessary for the purposes set out in this Notice. We will hold this only for so long as we require that personal data for legal or regulatory reasons or for legitimate organizational purposes.

INTERNATIONAL TRANSFERS OF YOUR DATA

To deliver products and services to you, it is necessary to share your personal information outside of the European Economic Area (the EEA). As our primary fulfillment and operations center is located in Shenzhen, China, your personal data will be transferred to and processed there to ensure order accuracy and customer support. We ensure that all such transfers are compliant with data protection laws and that all personal data remains secure.

YOUR RIGHTS

You have the right to be informed, the right of access, the right to rectification, the right to erasure (the right to be forgotten), and the right to data portability.

If you wish to exercise any of the above rights, you can contact us by email at support@caseles.com or by post to: Room 307, Building A, 3rd Floor, Tianji Building, Tianan Cyber Park, No. 8 Road, Shatou Street, Futian District, Shenzhen, Guangdong 518000, China.

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you. Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada, the United States, and our operations center in China.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. Please contact us at support@caseles.com to exercise these rights.

SSL Protection

This site uses the SSL protocol. All credit card-related information is encrypted during transmission and collection to ensure the security of your financial information.